Following the successful application of Mini LED backlight technology in TVs, which allowed Samsung, TCL, Konka, Xiaomi and many other TV brands to bet on it, it began to accelerate the penetration of medium-sized electronic products such as flat panels, monitors and laptops screens.
Earlier, the news that Apple will put on sale iPad Pro and MacBook Pro with Mini LED display this year did not go unnoticed. Industry sources revealed that Apple plans to start mass production of 14-inch and 16-inch laptops with Mini LED displays MacBook Pro as well as 12.9-inch iPad Pro and 11-inch iPad Pro in the third quarter of this year.
Why did Apple choose Mini LED instead of OLED?
Industry experts say that lower prices, thinness, power savings and long life are the advantages of Mini LED applications in notebooks and tablets, and these technical advantages reduce product prices, reduce product weight, and improve the range and life of mobile devices. Experts explain that thin and light, due to the Mini LED chip size is smaller, can significantly reduce the optical mixing distance, and can even be reduced to 0 distance, so that the overall thickness of the display closer to the OLED panel, to achieve thin and light effect; power saving, zoning dimming to achieve fine control of light, but also reduce the power consumption of the backlight area at idle; life, compared to OLED, Mini LED backlight technology does not appear residual shadow, burning screen and other defects and longer use.
In addition, Mini LED backlight products also have a wide color gamut, strong color reproduction, high brightness and uniform heat dissipation, can achieve anisotropic cutting and curved display and other advantages.
Based on the above advantages, at present, Samsung, Acer, AGON, ASUS and other brands have put on sale Mini LED gaming displays and notebook products. Samsung recently disclosed its Odyssey Neo curved screen gaming display G9 with Quantum Dot Mini LED technology through a trailer. also targeting the gaming segment, in May, Acer, AGON, ASUS Mini Led backlit laptops “collective debut”. Acer launched the Predator Predator and Triton/Helios series laptops, both of which are available with optional MiniLED displays.
AGON, the gaming brand of TPV, released its flagship product AGON PRO series, of which AG274QXM is equipped with Mini LED backlight technology. ASUS, on the other hand, released the ROG SWIFT PG32UQX super gaming monitor with 1152-zone dynamic backlight control applying Mini-LED backlight technology.
Why do brands compete to introduce Mini LED backlight technology into E-sports products? According to the analysis of trendforce Jibang consulting, firstly, E-sports products are the key projects focusing on the resources of terminal brand factories and panel factories, and have a more inclusive attitude towards the introduction of new technologies; Secondly, affected by the epidemic, the market capacity of E-sports electronic products is expected to increase significantly this year. Jibang expects that the shipment of E-sports electronic products will reach 25.9 million units in 2021, with an annual growth rate of 41%.
In this regard, industry experts believe that mini LED has accelerated its penetration into medium-sized size, and the brand and mini led have achieved mutual success. On the one hand, mini LED technology tends to be mature. In the successful application of TV products and entering Apple products, it has “reassured” many brands and introduced Mini led one after another to improve gross profit margin. On the other hand, the increase of brands seizing this market will help to improve market penetration and accelerate the industrialization process of mini led.